So you’re writing this blog. It’s going well, and people respond to your cool projects, inspired photos and interesting stories. Search engine traffic is coming in (yay!) and your stats are on the rise. Still, for some reason you don’t see that many people sharing your stuff on social media.
Could you be making it hard for others to share?
As a blogger, there are so many things to think about: are your posts are well written and engaging? Are your readers interacting with your blog and you? Is your content inspiring people? At the same time, you want to grow so you pay attention to your blog stats, social media following and maybe even your pagerank. But when it comes to growth, a lot of it comes from those who are reading you sharing with others. They act as evangelists for you whenever they are inspired to share your work via their social networks.
Here’s where your social sharing buttons really matter.
Social follow buttons (buttons that lead to your social media accounts so that people can follow you) are great — but they belong in your header or in the sidebar or somewhere equally visible but out of the way. On your posts? Stick to the social sharing buttons so that readers can click to like, tweet, pin, etc. You want to make it as easy as you can for others to share, share, share.
This isn’t a place where you can really have both — it becomes confusing when you get to the end of a post and are assaulted with both social follow buttons and social share buttons. Don’t make your readers work for it. Encourage them.
Sharing means more page views. It means more readers. It means spreading the word of your good work further faster. All good things. So make it easy for your readers. You won’t be sorry.