Blogging 101: Are You Making It Hard to Share?

| April 29, 2013 | 3 Comments

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So you’re writing this blog. It’s going well, and people respond to your cool projects, inspired photos and interesting stories. Search engine traffic is coming in (yay!) and your stats are on the rise. Still, for some reason you don’t see that many people sharing your stuff on social media.

Why not?

Could you be making it hard for others to share?

Eek!

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As a blogger, there are so many things to think about: are your posts are well written and engaging? Are your readers interacting with your blog and you? Is your content inspiring people? At the same time, you want to grow so you pay attention to your blog stats, social media following and maybe even your pagerank. But when it comes to growth, a lot of it comes from those who are reading you sharing with others. They act as evangelists for you whenever they are inspired to share your work via their social networks.

Here’s where your social sharing buttons really matter.

Social follow buttons (buttons that lead to your social media accounts so that people can follow you) are great — but they belong in your header or in the sidebar or somewhere equally visible but out of the way. On your posts? Stick to the social sharing buttons so that readers can click to like, tweet, pin, etc. You want to make it as easy as you can for others to share, share, share.

This isn’t a place where you can really have both — it becomes confusing when you get to the end of a post and are assaulted with both social follow buttons and social share buttons. Don’t make your readers work for it. Encourage them.

Sharing means more page views. It means more readers. It means spreading the word of your good work further faster. All good things. So make it easy for your readers. You won’t be sorry.

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Category: Blogging, Writing

About the Author ()

Sarah W. Caron is a freelance writer, editor and recipe developer. She lives in Connecticut with her two kids, husband and two beagles. And she loves the beach, writing and good books ...

Comments (3)

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  1. Miss Britt says:

    I have these buttons in place, but I still feel like I’m missing a piece of the sharing puzzle, especially on Twitter.

    • Sarah W. Caron says:

      I hear ya … It can sometimes feel (to me) like hit or miss. But having those buttons there is important — and not cluttering it with *other* buttons is key too. Even if I love a post, I won’t share if I have to work to figure out where the social sharing buttons are. But, of course, this is just one little step in the sharing puzzle.

  2. Interesting … I have both of mine and now I’m going to have to look to see if it’s confusing to readers. Great post.

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